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Jonathan Poneman

Born
 
Active Decades
 
 
by Steve Kurutz
Relocating from Ohio to the Pacific Northwest, Jonathan Poneman had dreams of becoming a pop star. His initial goals were derided, but in the process he became the co-head of a million dollar label, Sub Pop, and, along with partner Bruce Pavitt, founding father of a cultural revolution.



Poneman first entered the Seattle scene as a dj at the University of Washington's student radio station, KCMU. Along with fellow DJ's such as Kim Thayil, photographer Charles Peterson and future partner Bruce Pavitt, Poneman helped foster the growing scene through his local music showcase. Eventually he began promoting bands, among them a local outfit named Soundgarden. After befriending Pavitt and watching him release a cassette only release entitled Sub Pop100, Poneman borrowed money from friends and family to release Soundgarden's first EP, Screaming Life. The release solidified the partnership with Pavitt and Sub Pop Records was born.



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